An integrated platform for food retail.
Strategy, capabilities and operational execution supporting the growth of Italian and international brands.
WHO WE ARE
Spoon Brands
Spoon Brands brings together proprietary and licensed brands across quick service, fast casual, street food and casual dining.
Central functions create efficiency and standards while preserving each brand’s identity.
MISSION
The long-term partner for brand growth.
For international brands
Local market knowledge and operational execution in Italy.
For Italian brands
The industrial structure to consolidate and expand.
THE MODEL
Multi-brand, flexible and scalable.
Diversified portfolio
Complementary brands across different segments and consumption occasions, for a solid and balanced portfolio.
Direct and franchised development
Direct management and franchised networks, chosen based on the potential of each format and each market.
Multiple location types
High street, shopping centres, travel and delivery: formats designed for different contexts.
Shared capabilities
Central functions to serve all brands, creating efficiency and common standards.
CAPABILITIES
Core capabilities serving every brand.
Concept Design & Development
Format and space design, from concept to store.
Operations
Standard operating procedures, training, and quality control for consistent management.
Marketing & CRM
Centralised management of positioning, campaigns, CRM, and loyalty.
Tech & Business Intelligence
POS, data and integrated digital tools for quick, informed decisions.
Procurement & Supply Chain
Centralised procurement and optimised supply chain for all brands.
Franchising & Partnerships
Partner selection, clear standards and continuous support for networks.
FROM CONCEPT TO NETWORK
A structured journey, from concept to network.
We support every brand across the full development cycle, with a clear, repeatable method.
Strategy and positioning
Analysis of the market, the brand and its growth potential.
Format and business model
Definition of the format, the offering and the business model.
Location and design
Site selection and space design.
Opening and operations
Opening, team training and start of operational management.
Performance and growth
Performance monitoring and continuous optimisation.
FRANCHISING
Franchising as an industrial growth project.
Selected partners, clear standards and structured support to build sustainable networks.
NEXT STEP
Each brand keeps its identity. The platform multiplies its potential.
Discover the brands in the Spoon Brands portfolio.
