An integrated platform for food retail.

Strategy, capabilities and operational execution supporting the growth of Italian and international brands.

For international brands

Local market knowledge and operational execution in Italy.

For Italian brands

The industrial structure to consolidate and expand.

Diversified portfolio

Complementary brands across different segments and consumption occasions, for a solid and balanced portfolio.

Direct and franchised development

Direct management and franchised networks, chosen based on the potential of each format and each market.

Multiple location types

High street, shopping centres, travel and delivery: formats designed for different contexts.

Shared capabilities

Central functions to serve all brands, creating efficiency and common standards.

Concept Design & Development

Format and space design, from concept to store.

Operations

Standard operating procedures, training, and quality control for consistent management.

Marketing & CRM

Centralised management of positioning, campaigns, CRM, and loyalty.

Tech & Business Intelligence

POS, data and integrated digital tools for quick, informed decisions.

Procurement & Supply Chain

Centralised procurement and optimised supply chain for all brands.

Franchising & Partnerships

Partner selection, clear standards and continuous support for networks.

01

Strategy and positioning

Analysis of the market, the brand and its growth potential.

02

Format and business model

Definition of the format, the offering and the business model.

03

Location and design

Site selection and space design.

04

Opening and operations

Opening, team training and start of operational management.

05

Performance and growth

Performance monitoring and continuous optimisation.

Group - franchising, Milos service